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Throw on the chicest version of your "everyday life" outfit and join us, along with editors and contributors, to celebrate Vestoj, a magazine that explores why we wear what we wear.
Vestoj ‘On Everyday Life’ is an exploration of routines, rituals and repetitions, the many ingenious ways in which the weak make use of the strong, how ‘common people’ reappropriate and subvert material culture to suit their own interests and rules, and a lyrical and critical exploration of generic, inexpensive and mass produced objects. We are looking at the practice and poetics of the everyday, consumption as a creative act, and consumers not as passive receptacles, but rather active agents with the ability to adapt the system imposed on them in a myriad of small, personal and intuitive ways in order to navigate and enjoy life.
Anja Aronowsky Cronberg
studied fine art and history of design before founding Vestoj in 2009. She was a Senior Research Fellow in Fashion Theory and Practice at London College of Fashion 2013–2021, and has lectured all over Europe, as well as in the US, India and China. She is the co-author, with the late Virgil Abloh, of a forthcoming book published by One World/Penguin Random House.
is Professor of Design Studies and Fashion Studies, and Director of the MA Fashion Studies at Parsons School of Design. She has written, amongst other topics, on fashion and everyday life in Britain and America, and she is currently completing a book on slow perspectives on fashion.
Alla Eizenberg is a Part-Time Assistant Professor of Fashion Design at Parsons School of Fashion, New York and a PhD student at the Department of Design at Aalto University, Helsinki, Finland. Her research focuses on the ordinary practices of everyday life and how they are appropriated and referenced by fashion. In her doctoral study she investigates luxury fashion products referencing dirt as a design feature, analyzing those through the genealogical study of dirt in relation to clothes in the Western cultural context.
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