Lucas Donovan and Jake Holden are lifelong best friends in Wilson, North Carolina who face change and uncertainty when their parents decide to send them to the local private school. The two find their niche when Lucas's economic mind realizes that they can become suppliers for whatever it is people want-namely a new drug they nickname The Party Starter. As the market increases, so do the stakes, as Lucas and his assembled crew find themselves at odds with rival drug dealers, the police, and the school administration.