The Billboard is about a fictional Black women's clinic in Chicago's Englewood neighborhood on the South Side and its fight with a local gadfly running for City Council who puts up a provocative billboard: "Abortion is genocide. The most dangerous place for a Black child is his mother's womb," spurring on the clinic to fight back with their own provocative sign: "Black women take care of their families by taking care of themselves. Abortion is self-care. #Trust Black Women." The book also has a foreword and afterword and Q&A with a founder of reproductive justice. As a play and book, The Billboard is a cultural force that treats abortion as more than pro-life or pro-choice.