This Note's For You: Popular Music + Advertising = Marketing Excellence (Paperback)

This Note's For You: Popular Music + Advertising = Marketing Excellence By David Allan Cover Image
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Description


This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.

About the Author


David Allan, PhD, is the chair and professor of music marketing at Saint Joseph's University in Philadelphia, PA. Allan brings to his academic career the experience from a 20 year plus career in radio broadcasting that began as a disc jockey and ended as a VP/GM for Clear Channel (now iHeartMedia). Allan has a BA in communications from American University, an MBA in marketing from Saint Joseph's University, and a PhD in mass media and communication from Temple University. Allan has published in the Journal of Consumer Research, Journal of Business Research, and the Journal of Advertising Research. He has been quoted in Billboard Magazine, USA Today, and The Wall Street Journal.
Product Details
ISBN: 9781631570018
ISBN-10: 1631570013
Publisher: Business Expert Press
Publication Date: January 20th, 2015
Pages: 200
Language: English