Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy (Paperback)

Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy By Jami A. Fullerton (Editor), Alice Kendrick (Editor) Cover Image
By Jami A. Fullerton (Editor), Alice Kendrick (Editor)
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Description


Bridging two camps in the field of international public opinion - nation branding and public diplomacy - Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.

About the Author


Jami A. Fullerton (Ph.D., the University of North Texas) is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University-Tulsa. Alice Kendrick (Ph.D., the University of Tennessee) is the Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, where she teaches communication research and strategy courses.
Product Details
ISBN: 9781433130281
ISBN-10: 1433130289
Publisher: Peter Lang Inc., International Academic Publi
Publication Date: November 21st, 2016
Pages: 282
Language: English