What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
About the Author
Guy Kawasaki is the managing director of Garage Technology Ventures, a venture-capital firm, and the author of "Rules for Revolutionaries."
Paul Boehmer graduated with a master's degree and was cast as Hamlet by the very stage actor who inspired his career path. He has worked on Broadway and extensively in regional theater, and has been cast in various roles in many episodes of "Star Trek." Paul's love of literature and learning led him by nature to his work as a narrator for audiobooks, his latest endeavour.
"Paul Boehmer's urgent reading has exactly the right pacing and energy for the author's call-to-action tone." ---AudioFile