Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing. (Paperback)

Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets & licensing. By Gilbert Guide, Jill Gilbert Cover Image
This book is harder to get and may take several weeks if available. Please email info@mcnallyjackson.com with questions.


Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Product Details
ISBN: 9780425194096
ISBN-10: 0425194094
Publisher: Berkley
Publication Date: August 3rd, 2004
Pages: 336
Language: English