Media in Postapartheid South Africa: Postcolonial Politics in the Age of Globalization (Paperback)

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Description


In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media define the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfigurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.

About the Author


Sean Jacobs is Associate Professor of International Affairs at The New School in New York City. He is founder and editor of Africa is a Country.
Product Details
ISBN: 9780253025425
ISBN-10: 0253025427
Publisher: Indiana University Press
Publication Date: March 11th, 2019
Pages: 206
Language: English