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How maverick companies have passed up the growth treadmill — and focused on greatness instead.
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
"Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations...Bigger is not better, and this book proves it." —Tim Ferriss, in The 4-Hour Workweek
"In short, Small Giants is a Large Masterpiece. Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound." —Tom Peters, author of In Search of Excellence
"Small Giants is one of the most relevant and articulate argumetns for staying bold and creative, intimate and manageable as I have ever read." —Anita Roddick, founder of The Body Shop
"Small is the new big. If that feels like an offbeat idea to you, you need this book!" —Seth Godin, author of Purple Cow