Case Studies on the Business of Nutraceuticals, Functional and Super Foods (Paperback)

Case Studies on the Business of Nutraceuticals, Functional and Super Foods By Cristina Santini (Editor), Stefania Supino (Editor), Lucia Irene Bailetti (Editor) Cover Image
By Cristina Santini (Editor), Stefania Supino (Editor), Lucia Irene Bailetti (Editor)
$195.00
This book is harder to get and may take several weeks if available. Please email info@mcnallyjackson.com with questions.

Description


A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.

In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.

Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.

Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy.

The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields.
Product Details
ISBN: 9780128214084
ISBN-10: 0128214082
Publisher: Woodhead Publishing
Publication Date: September 21st, 2022
Pages: 220
Language: English